Publisac Has New Look

Since early October, Publisac has sported a completely new look. Transcontinental Media officially unveiled the makeover during a gala evening, emceed by popular host Éric Salvail, before 200 guests gathered under TOHU's private big top in Montreal.

Transcontinental Media's famous flyer distributor now has a new logo and colours. Those with a sharp eye will notice that the spelling has been simplified by removing the dash and second capital letter. Sales tools and materials for advertisers have also been completely revamped.

With these changes, Transcontinental Media's Distribution Group aims to give Publisac a more modern and representative look. They follow the green shift the Company took earlier this year when it switched to a biodegradable plastic bag certified by Environmental Products Inc. (EPI). This environmental initiative has already had positive results, as indicated by a recent CROP survey, which showed that 80% of respondents believe Publisac is doing its share for the planet.

The “"new" Publisac was officially unveiled October 1, at TOHU in Montreal. Two hundred employees and clients gathered for this evening in Hollywood style.