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Montreal, March 11, 2008 – Transcontinental
Inc. today announced the acquisition of ThinData Inc., Canada’s
leading permission-based email marketing services firm. This
partnering of industry leaders will shape the next evolution
of marketing – bringing the best of print and direct
marketing together with the power and speed of electronic
marketing.
ThinData’s offering fits perfectly with Transcontinental’s
value-added services growth strategy which includes expanding
its premedia, database management, direct marketing and analytics
and e-marketing capabilities to deliver unique solutions to
its clients and its media properties.
“One of Transcontinental’s priorities is to
develop new platforms for growth; working with ThinData, an
email marketing leader, ensures our clients have the tools
to optimise their marketing efficiency,” said François
Olivier, President and Chief Executive Officer, Transcontinental.
“Integrating new digital platforms like this with our
expertise in direct mail and publishing makes Transcontinental
an undisputed marketing partner.”
ThinData works with leading marketers and advertising agencies
in Canada, and has received numerous awards and accolades
for its innovative campaigns and its email marketing and online
database management platform. ThinData, with its approximately
60 employees, will become part of the Premedia Group at Transcontinental
under Nicky Milner’s responsibility.
“Transcontinental has worked with ThinData on integrated
marketing campaigns, and we’ve seen first hand how they
deliver the tools for success,” said Guy Manuel, President,
Transcontinental Marketing Products and Services Sector. “The
expansion of our strategic relationship brings together ThinData’s
agility, innovation and leadership in the e-marketing space
with Transcontinental’s expertise, resources and geographic
reach. We are thrilled to welcome ThinData to the Transcontinental
family.”
ThinData Co-Founders, CEO Chris Carder and Chief Technology
Officer Chancellor Crawford, retain minority equity positions
in ThinData and will continue in their respective roles.
“We’ve enjoyed a strong working relationship
with Transcontinental for several years,” said Chris
Carder. “The expansion of our relationship is filled
with exciting opportunities and growth for all of ThinData’s
staff, clients and strategic partners. We are thrilled to
be joining such a respected organization that shares our vision
and our values.”
About Transcontinental
The largest printer in Canada and sixth-largest
in North America, Transcontinental is also the country’s
leading publisher of consumer magazines and French-language
educational resources, and its second-largest community newspaper
publisher. Transcontinental distinguishes itself by creating
strategic partnerships that integrate the company into its
customers’ value chain, notably through its unique newspaper
printing outsourcing model and its value-added services. From
mass to highly personalized marketing, the Corporation offers
its clients integrated solutions which include a continent-leading
direct marketing offering, a diverse digital platform and
a door-to-door advertising material distribution network.
Transcontinental is a company whose values, including respect,
innovation and integrity, are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has approximately 15,000
employees in Canada, the United States and Mexico, and reported
revenues of C$2.3 billion in 2007.
About ThinData. The Email Authority.
ThinData Inc. (www.thindata.com) is a permission-based
email marketing company that has been helping organizations
establish and manage e-relationships for over 12 years. ThinData
continues to accomplish this by providing clients email strategy,
email creative and the proprietary industry-leading email
marketing software ThinData EMS™. ThinData is recognized
for its leading Internet Service Provider (ISP) relations
expertise and publications including, The Marketer's Guide
to Successful Email Delivery. ThinData's customers are some
of North America’s most recognized brands, including
Aeroplan, Air Canada, Bank of Montreal, Sympatico / MSN, CBC,
Canadian Blood Services, Delta Hotels, Points.com, Indigo,
Cineplex, M&M Meats and Blockbuster Canada.
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For information:
Media
Maxim Labrie
Corporate Communications Coordinator
Transcontinental Inc.
Telephone: 514 954 4176
maxim.labrie@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954 2821
jennifer.mccaughey@transcontinental.ca
Andrew Brown
ThinData. The Email Authority.
media@thindata.com
Telephone: 416-361-3522, ext.: 257
abrown@thindata.com
www.thindata.com
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