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Montreal, January 16, 2008 – Transcontinental
Media, Canada’s leading publisher of consumer magazines,
today announced that in the fall of this year, it will introduce
a French edition of More magazine, which targets the
40+ women’s demographic. Transcontinental currently
publishes the English edition of More magazine in Canada.
This addition builds on the exclusive, multi-year licensing
agreement with Meredith Corporation announced in May 2006,
and brings Transcontinental Media’s magazine portfolio
total to over 40 publications.
The Canadian edition of More magazine, first published
in March 2007, was an unprecedented success with readers and
advertisers alike: the number of subscriber copies reached
over 80,000 per issue, doubling predictions. The U.S. version
of More magazine has tripled its circulation since
it was launched in 1998. In 2006, it was named Magazine of
the Year by Advertising Age.
“With the success of More in Canada, we confirmed
we had a magazine that neither our readers nor our advertisers
had ever seen before, and they were hungry for it,”
said Francine Tremblay, senior vice president of consumer
magazines, Transcontinental Media. “More magazine
speaks to a unique niche, and it’s obvious to us that
niche exists among French-speaking women as well. Transcontinental’s
experience and success with magazines like Canadian Living
and its French counterpart Coup de pouce is based on
content that is unique to both editions and relevant in each
language.”
The as-yet unnamed French edition will be headed by Sylvie
Poirier, who will leave her current position as editor-in-chief
of ELLE QUÉBEC, a Transcontinental publication
she has been a part of for seven years. Replacing Ms. Poirier
as interim editor is Catherine Elie, former editor of Châtelaine.
Chantal Ares, currently art director at ELLE QUÉBEC,
will take the lead in the same position at the new publication.
More magazine targets women over 40 who are accomplished,
confident, influential and who take time for themselves. With
features on topics including health, beauty, fashion, food
and lifestyle, finance, foreign and national affairs, the
arts and travel, More gives women what they want to get more
out of life.
To learn about More magazine, visit www.moremagazine.ca.
About Transcontinental Media
The fourth-largest print media group in Canada, with
more than 3,000 employees and annual revenues of $633 million
in 2007, Transcontinental Media is the country’s leading
publisher of consumer magazines and of French-language educational
resources as well as being the largest publisher of community
newspapers in Eastern Canada. It publishes the weekday daily
Métro in Montreal, owns a number of digital business
units, and is also, through Publi-Sac, Quebec’s leading
door-to-door distributor of advertising material.
Transcontinental Media is a subsidiary of Transcontinental
Inc. (TSX: TCL.A, TCL.B), which has approximately 15,000 employees
in Canada, the United States and Mexico and reported revenues
of C$2.3 billion in 2007.
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For information:
Media
Nessa Prendergast
Director, Media Relations
Transcontinental Inc.
Telephone: (514) 954 2809
nessa.prendergast@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954 2821
jennifer.mccaughey@transcontinental.ca |
