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Montreal, November 13, 2007 – Transcontinental
today announced it has chosen an Environmental Products Inc.
(EPI) certified biodegradable plastic bag for its Publi-Sac,
a well-known tool used to distribute marketing material door-to-door
to households in Quebec and eastern Ontario. The plastic is
engineered to degrade and totally fragment in 90 to 120 days
and to biodegrade in a further 12 to 24 months after disposal.
The company will begin using the biodegradable plastic in
early 2008.
“Transcontinental is committed to implementing ways
of doing business that promote sustainable development,”
said Luc Desjardins, President and Chief Executive Officer,
Transcontinental Inc. “The Publi-Sac is of course reusable
and recyclable. Now, it’s also biodegradable. This is
an important step that reflects our commitment to the environment.”
Transcontinental chose oxo-biodegradable technology known
as Totally Degradable Plastic Additives™ (“TDPA™”),
developed by EPI, a Vancouver-based company considered a pioneer
in innovative environmental technologies. TDPA™ is supplied
to the company that manufactures the Publi-Sac and added during
the manufacturing process, which enables the plastic to biodegrade.
A recent report commissioned by the government agency RECYC-QUEBEC
validated the compatibility of EPI bags with the plastics
recycling process. For more information, please visit
http://www.epi-global.com/en/media/CRIQReport071015.pdf
and
http://www.epi-global.com/en/media/News071101.pdf.
“Transcontinental professionalized the distribution
of door-to-door material through the Publi-Sac, and it is
an important part not only of our company’s history,
but of how our clients communicate with their target audience,”
said Natalie Larivière, President, Transcontinental
Media, the publishing and distribution arm of Transcontinental
Inc. “The Publi-Sac provides an important link to communities:
each week, nearly 90% of Publi-Sac recipients spend close
to 40 minutes* reviewing the promotional material from businesses
that operate locally, as well as, in many cases, reading their
local community news.”
Having implemented its first environmental policy in 1993,
Transcontinental has often been recognized for its environmental
initiatives, including a 2007 award from PrintAction
magazine in the category Most Progressive Environmental Process.
Company-wide environmental policies and procedures are founded
on three guiding principles: protection of the environment
for present and future generations, reduction of risks and
efficiency improvement, and introduction of improved technology
and processes. Recently, the company announced the implementation
of a Paper Purchasing Policy that promotes the use of environmentally
preferable papers.
For more information on Publi-Sac, visit www.publisac.com.
.
*Source: CROP 2006.
About Transcontinental
The largest printer in Canada and sixth-largest
in North America, Transcontinental also ranks as the country’s
leading publisher of consumer magazines and French-language
educational resources, and its second-largest community newspaper
publisher. Transcontinental distinguishes itself by creating
strategic partnerships that integrate the company into its
customers’ value chain, notably through its unique newspaper
printing outsourcing model and its value-added services. From
mass to highly personalized marketing, the company offers
its clients integrated solutions which include a continent-leading
direct marketing offering, a diverse digital platform and
a door-to-door advertising material distribution network.
Transcontinental is a company whose values, including respect,
innovation and integrity, are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has more than 14,500
employees in Canada, the United States and Mexico, and reported
revenues of C$2.3 billion in 2006.
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For information:
Media
Nessa Prendergast
Director, Media Relations
Transcontinental Inc.
Telephone: (514) 954 2809
nessa.prendergast@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954 2821
jennifer.mccaughey@transcontinental.ca
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