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Montreal, August 15, 2007 – Transcontinental Media today
announced the launch of Transcontinental Custom Communications,
a joint venture with UK agency Seven Squared to provide custom
publishing services to clients in Canada and the U.S. Custom
publishing involves strategic and creative services that achieve
a company’s marketing objectives by delivering unique
branded content to customers using print or digital channels.
In addition to the expertise from Seven Squared, recognized
as one of the UK’s most successful custom publishing
agencies with a pedigree of launching and developing custom
magazines for blue-chip clients, Transcontinental Custom Communications
will offer fully integrated relationship marketing services
that include database marketing, research, variable printing,
photo studio and premedia tools.
“Branded content offers marketers the ability to connect
in an engaging and non-intrusive way with their target audience,
while providing high value returns,” said Natalie Larivière,
President, Transcontinental Media. “Combining the experience
of Seven Squared with Transcontinental Canadian media expertise
will provide best-in-class branded content services to our
clients’ increasingly global integrated marketing strategies.”
“Building on Transcontinental’s established
array of media and marketing services to create Transcontinental
Custom Communications is a great step forward in our group’s
evolution,” said Simon Chappell, Director, Seven Squared.
“We are looking forward to working with North American
clients and showing them how custom publishing and relationship
marketing has the potential to unlock great value from a customer
base.”
Seven Squared has established a compelling agency reputation,
having been named the UK’s “fastest growing custom
publishing agency” according to Marketing Magazine’s
Customer Publishing League Tables in September 2004 and 2005
and been voted the UK’s “Most admired custom publishing
agency” by its peers in Marketing Magazine’s
Annual Agency review in December, 2006.
Nino Di Cara from Seven Squared’s operation in London,
England, will manage the Toronto-based operation as Director,
Custom Publishing.
About Seven Squared
Seven Squared is a UK based, award-winning custom publishing
agency with a proven track record in producing high-quality
custom magazines. Seven Squared was formed in April 2007 when
Seven Publishing Group combined its custom publishing division
with Square One Group (www.squareonegroup.co.uk).
With total revenues of C$63 million (£30 million),
Seven Squared is a top player in the fast-growing custom publishing
sector.
Seven Squared’s portfolio includes the UK’s
largest paid-for custom magazine, Sainsbury’s Magazine,
published on behalf of one of the country’s leading
grocers and approximately 30 other publications for blue-chip
organizations in sectors as diverse as: financial services,
travel, membership, fashion, public, retail, entertainment,
etc. Clients include ASOS.com, AXA PPP Healthcare, AVIVA plc
(RAC and Norwich Union), Barclays, Capital Shopping Centres,
Coutts & Co, David Morris International, English
Heritage, First Great Western trains, Fortnum & Mason,
Gala Coral Group, LighterLife, Marks & Spencer,
Metropolitan Police Service, Sainsbury's, Telewest Business,
TUI Thomsonfly.com, Alliance UniChem, Waterstone's Booksellers
and several Government departments.
Sean King, Seven Squared director and co-founder, is Chair
of the UK’s custom publishing representative organization,
the Association of Publishing Agencies.
For more information: www.sevensquared.co.uk
About Transcontinental Media
The fourth-largest print media group in Canada, with more
than 3000 employees and annual revenues of $580 million
in 2006, Transcontinental Media is the country’s leading
publisher of consumer magazines and of French-language educational
resources as well as being the largest publisher of community
newspapers in Eastern Canada. It publishes the weekday daily
Métro in Montreal, owns a number of digital
business units, and is also, through Publi-Sac, Quebec’s
leading door-to-door distributor of advertising material.
Transcontinental Media is a subsidiary of Transcontinental
Inc. (TSX: TCL.A, TCL.B), which has more than 14,500
employees in Canada, the United States and Mexico and reported
revenues of C$2.3 billion in 2006.
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For information:
Media
Maxim Labrie
Coordinator, Corporate Communications
Transcontinental Inc.
Telephone: (514) 954-4176
maxim.labrie@transcontinental.ca
Financial Community
Jennifer McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954-2821
jennifer.mccaughey@transcontinental.ca
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