| Toronto, June 7, 2007 –
Transcontinental Inc. recently teamed up with Breakfast Clubs
of Canada and the Quebec Breakfast Club to help promote the
organizations and their mission. By contributing to the Clubs’
recognition in their respective markets, Transcontinental
hopes to help ensure that thousands of children start their
day on a full stomach, with all the energy required to learn.
“To accomplish our mission, we count
on the energy and generosity of people dedicated to improving
the lives of our children. We are thrilled that Transcontinental
has agreed to support Breakfast Clubs of Canada and the Quebec
Breakfast Club in our mission to give as many children as
possible an equal chance at success,” said Daniel Germain,
President-founder of the two organizations.
“At Transcontinental, we are extremely
happy to contribute to this important cause. Children are
our future and we are responsible for giving them the best
care, including a nutritious start to the school day,”
said Isabelle Marcoux, Vice Chair and Vice President, Corporate
Development, Transcontinental. “We are also thrilled
to continue our work with Daniel Germain. He is a truly dedicated
man who has our full support.”
The partnership will grant Breakfast Clubs
of Canada and the Quebec Breakfast Club $300,000 of coverage
in some of Transcontinental’s best-selling and most
widely read magazines in Canada, including Canadian Living,
Homemakers, Elle Canada, Good Times,
Coup de Pouce, Madame and Bel Âge.
"Our partnership with Transcontinental
will definitely help us reach out to even more people from
coast to coast," added Mr. Germain.
Launched in 2005, Breakfast Clubs of Canada
is born out of a story that started over ten years ago, when
Mr. Germain founded the Quebec Breakfast Club to fulfil his
dream that one day, all children will start their day with
the energy they need to learn.
Today, the Quebec Breakfast Club feeds more
than 15,000 children every day in 212 schools across Quebec.
This year, the Club will have served more than 2.1 million
breakfasts. In Canada, BCC helps support 2,400 school nutrition
programs reaching out to more than 230,000 Canadian children.
For more information about Breakfast Clubs of Canada, visit
www.breakfastclubscanada.org.
To learn more on the Quebec Breakfast Club, visit www.clubdejeuners.org.
About Transcontinental
The largest printer in Canada and sixth-largest in North America,
Transcontinental also ranks as the country’s leading
publisher of consumer magazines and French-language educational
resources, and its second-largest community newspaper publisher.
Transcontinental distinguishes itself by creating strategic
partnerships that integrate the company into its customers’
value chain, notably through its unique newspaper printing
outsourcing model and its value-added services. From mass
to highly personalized marketing, the company offers its clients
integrated solutions which include a continent-leading direct
marketing offering, a diverse digital platform and a door-to-door
advertising material distribution network. Transcontinental
is a company whose values, including respect, innovation and
integrity, are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has more than 14,500
employees in Canada, the United States and Mexico, and reported
revenues of C$2.3 billion in 2006.
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For information:
Media
Pierre Leduc
Media Relations
Telephone: (613) 241-6000, ext.: 235
Cell: (416) 859-8562
pleduc@tsa.ca
Dominique Ladouceur
Director of Communications
Breakfast Clubs of Canada
(866) 794-4900, ext. 229
Marie-Claude Bienvenue
Director of Communications
Quebec Breakfast Club
(866) 442-1217, ext. 224
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