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Toronto, June 6, 2007 –
Isabelle Marcoux, Vice Chair of the Board and Vice President,
Corporate Development at Transcontinental Inc., spoke to over
200 people today about “The Magazine in the Age of the
Internet” at Magazines University, the premiere national
publishing event.
Recently selected as one of Canada’s
Top 40 Under 40TM, Ms. Marcoux leads Transcontinental’s
merger and acquisition activities and strategic planning.
She is also responsible for its recently acquired educational
book publishing activities. On the magazine side, Ms. Marcoux
was active in the Telemedia and Avid Media acquisitions.
With this unique perspective and coming from a company that
is both a magazine publisher and a magazine printer, Ms. Marcoux’s
luncheon address focused on dispelling industry myths—like
the magazine industry is in danger and the magazine in its
paper format is dead—and spoke about where the industry
is headed, and what Transcontinental is doing to ensure it
remains the country’s leading publisher of consumer
magazines.
“Our industry is in a period of rapid and profound change,”
said Ms. Marcoux. “New consumer behaviours, changing
values, the penetration of the Internet and digital technology
in daily life—these are all factors pushing the industry
to adapt and to innovate. Evolution is the name of the game.”
“The table-stakes of survival mean getting the fundamentals
right: identifying a niche with growth potential, nailing
the product delivered to the target audience, and then going
one step further with a multi-platform strategy, which is
often Web-based,” Ms. Marcoux continued.
Citing the March launch of the Canadian version
of More magazine, where 40,000 subscribers were predicted
and more than twice that have subscribed, Ms. Marcoux added,
“We’re understandably proud of our achievement
with More, particularly when you consider 105 new
magazines were announced in the first quarter of the year
in North America alone—and it typically takes five years
for a magazine to become profitable.”
As part of the corporation’s partnership strategy, Ms.
Marcoux has worked directly with major international publishers
like Meredith Corporation, the U.S. company that specializes
in consumer magazines and from whom Transcontinental obtained
the license to launch More magazine, Bayard Press, with whom
Transcontinental has partnered to publish the magazines Good
Times and Bel Âge and Hachette Fillippachi
which, together with Transcontinental, puts out Elle Canada
and Elle Québec.
“Working with individuals with such broad international
experience gives me an exceptional perspective on the industry,”
noted Ms. Marcoux.
To read the full text of the speech, visit Transcontinental’s
home page at www.transcontinental.com.
About Transcontinental Inc.
The largest printer in Canada and sixth-largest in North America,
Transcontinental also ranks as the country’s leading
publisher of consumer magazines and French-language educational
resources, and its second-largest community newspaper publisher.
Transcontinental distinguishes itself by creating strategic
partnerships that integrate the company into its customers’
value chain, notably through its unique newspaper printing
outsourcing model and its value-added services. From mass
to highly personalized marketing, the company offers its clients
integrated solutions which include a continent-leading direct
marketing offering, a diverse digital platform and a door-to-door
advertising material distribution network. Transcontinental
is a company whose values, including respect, innovation and
integrity, are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has more than 14,500
employees in Canada, the United States and Mexico, and reported
revenues of C$2.3 billion in 2006.
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For information:
Media
Pierre Leduc
Media Relations
Telephone: (613) 241-6000, ext.: 235
Cell: (416) 859-8562
pleduc@tsa.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954-2821
jennifer.mccaughey@transcontinental.ca
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