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Montreal, February 19, 2007 – Francine Tremblay, senior
vice president, consumer publications, Transcontinental Media,
announced today that Mélanie Thivierge has been appointed
editor-in-chief of the French-language magazine Coup de
pouce.
“The mission of Coup de pouce is to help
women and their families deal with the changing demands of
modern life and Mélanie is the ideal candidate to intensify
this mandate,” Francine Tremblay said. “A creative
and passionate manager, she brings with her a solid knowledge
of the publication, having been assistant editor-in-chief
since 2003. Ms. Thivierge has also been interim editor-in-chief
twice in recent months. She was in charge of the Mieux-vivre
and Santé-vitalité sections of Coup
de pouce as well, from 2001 to 2003.”
Ms. Thivierge is delighted with her appointment. “It’s
a tremendous privilege to take over the reins of Coup
de pouce, Quebec’s top magazine. As editor-in-chief,
I intend to bring this monthly even closer to its readers
and ensure that it addresses their concerns even better. My
goal? To offer even more practical solutions… and hours
of great reading!”
Before joining Transcontinental, Mélanie Thivierge
was assistant to the editor-in-chief for PetitMonde
(a family and childhood web portal).
About Coup de pouce
The most widely read and best-selling monthly women’s
magazine in Quebec, Coup de pouce enhance the lives
of Quebec women and their families by providing them with
a wealth of practical information and advice. Closely tuned
to the interests and demands of its readership, Coup de
pouce is a top-quality publication that features articles,
consumer advice, affordable beauty and fashion ideas, health
information, advice for parents, decorating tips and, of course,
mouth-watering recipes! For the past 22 years, as a faithful
friend, Coup de pouce has built a special relationship with
its readers that reflects the unique character of the French-language
market.
About Transcontinental Media
The fourth-largest print media group in Canada, with more
than 3000 employees and annual revenues of $580 million
in 2006, Transcontinental Media is the country’s leading
publisher of consumer magazines and of French-language educational
resources as well as being the largest publisher of community
newspapers in Eastern Canada. It publishes the weekday daily
Métro in Montreal, owns a number of digital
business units, and is also, through Publi-Sac, Quebec’s
leading door-to-door distributor of advertising material.
Transcontinental Media is a subsidiary of Transcontinental
Inc. (TSX: TCL.A, TCL.B), which has more than 14,500
employees in Canada, the United States and Mexico and reported
revenues of C$2.2 billion (US$1.9 billion) in 2006.
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For information:
Media
Nathalie Cyr
Internal Communications Manager
Transcontinental Media
Telephone: (514) 392-2091
Nathalie.cyr@transcontinental.ca
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