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Montreal, December 12, 2006 –
Transcontinental today announced an agreement to sign an exclusive
five-year contract with Hudson’s Bay Company (Hbc) for
all flyer printing for Zellers, The Bay, Home Outfitters and
Hbc Loyalty Programs. The contract also includes extensive
use of Transcontinental’s value-added product and service
offering that supports its market-leading flyer-printing capabilities,
including catalogue printing, the full suite of direct marketing
services including database analytics, custom publishing and,
in select regions, flyer distribution. The five-year contract
begins February 1, 2007 and is valued at approximately $350 million,
of which approximately $75 million is new business for
Transcontinental.
“This contract with a major retailer of Hudson’s
Bay Company’s stature demonstrates the success of our
strategy to expand our product and service offering over the
past several years,” said Guy Manuel, president of Transcontinental’s
Marketing Products and Services sector. “Thanks to that
strategy, the 30-year relationship we have enjoyed with Zellers,
Transcontinental’s oldest flyer-printing client, has
now expanded into a more comprehensive partnership to serve
more of the marketing needs of all of Hbc’s divisions.
Like many retailers, Hbc is supplementing its flyers with
more one-to-one marketing initiatives, something they recognized
Transcontinental, as Canada’s number-one direct marketer,
is well positioned to help them with. We are extremely pleased
to partner with Hbc, and aim to develop more such expansive
contracts with other large retailers.”
Michael Rousseau, President, Hbc, said: “Hbc’s
successful relationship with Transcontinental over the past
30 years coupled with their superior printing network and
the depth of products and services made them the best choice
as a marketing partner. We look forward to enjoying the same
quality and service in our new campaigns with them that we’ve
come to depend on from Transcontinental as our long-time flyer
printer.”
About Transcontinental
The largest printer in Canada and seventh-largest in North
America, Transcontinental also ranks as the country’s
leading publisher of consumer magazines and French-language
educational resources, and its second-largest community newspaper
publisher. Transcontinental distinguishes itself by creating
strategic partnerships that integrate the company into its
customers’ value chain, notably through its unique newspaper
printing outsourcing model and its value-added services. From
mass to highly personalized marketing, the company offers
its clients integrated solutions which include a continent-leading
direct marketing offering, a diverse digital platform and
a door-to-door advertising material distribution network.
Transcontinental is a company whose values, including respect,
innovation and integrity, are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has more than 14,000
employees in Canada, the United States and Mexico, and reported
revenues of C$2.2 billion in 2005.
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For Information:
Media
Jake Brennan
Media Relations Coordinator
Transcontinental Inc.
Telephone: (514) 954-4000
jake.brennan@transcontinental.ca
Financial Community
Stéphane Milot
Director, Investor Relations and
External Communications
Transcontinental Inc.
Telephone: (514) 954-2821
stephane.milot@transcontinental.ca
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