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 Montreal,
August 29, 2006 – The Société des alcools
du Québec (SAQ) and Transcontinental Media today launched
the magazine CELLIER, a high-end publication aimed
at consumers interested in learning more about wines and liqueurs.
In a tone that is both discriminating and relaxed, the quarterly
magazine offers in-depth and specialized information as well
as a host of tips and suggestions – including a special
section on about 100 new products – to bring new and
interesting discoveries to wine lovers.
Francine Tremblay, senior vice president of consumer publications
at Transcontinental Media, is very pleased with this partnership,
in which Transcontinental Media’s Magazine Group is
the designated publisher of CELLIER and Transcontinental
Boucherville is the printer: “We are proud to be handling
the publishing – from concept to completion for each
edition, with the SAQ team’s input and approval throughout
the production process – as well as the printing of
this magnificent magazine. The agreement between the government
corporation and Transcontinental is highly promising for the
future, and this first issue on France will definitely attract
attention. Long live CELLIER!”
The editor, Marc Chapleau, a well-known figure in wine circles,
has assembled a team of senior contributors. The magazine
presents portraits of the major wine regions around the world;
fascinating stories about people in the industry; articles
on a range of topics; capsules on market trends, events and
news; practical tips from experts; suggestions of interest
to wine connoisseurs; information about wines and the foods
that go with them; and trips to wine-growing areas.
CELLIER stands out for its look, format and excellent
photography. About 85,000 French copies and 15,000 English
copies will be made available in the 408 SAQ outlets in Quebec
or mailed to Courrier vinicole subscribers and consumers transacting
on saq.com portal.
About Transcontinental Media
The fourth-largest print media group in Canada, with more
than 3000 employees and annual revenues of $555 million
in 2005, Transcontinental Media is the country’s leading
publisher of consumer magazines and the largest publisher
of community newspapers in Eastern Canada. It publishes the
weekday daily Métro in Montreal, owns a number
of digital business units, and is also, through Publi-Sac,
Quebec’s leading door-to-door distributor of advertising
material.
Transcontinental Media is a subsidiary of Transcontinental
Inc. (TSX: TCL.A, TCL.B), which has more than 14,000 employees
in Canada, the United States and Mexico and reported revenues
of C$2.2 billion (US$1.9 billion) in 2005.
About the SAQ
The Société d’alcools du Québec
is a government corporation responsible for the trade of alcoholic
beverages. Its mission is to serve the population of Quebec
by offering a broad range of quality products at identical
prices in every region. It does so with the help of some 6000
employees and a network of 408 outlets and 400 agencies. The
SAQ sells over 7000 products from some 55 countries.
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For Information:
Media
Jake Brennan
Media Relations Coordinator
Transcontinental Inc.
Telephone: (514) 954-4000
jake.brennan@transcontinental.ca
Financial Community
Stéphane Milot
Director, Investor Relations and
External Communications
Transcontinental Inc.
Telephone: (514) 954-2821
stephane.milot@transcontinental.ca
SAQ
Linda Bouchard
Press Agent
Telephone: (514) 254-6000, x 5385
li.bouchard@saq.qc.ca
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