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Play again
Montreal, July 19, 2006 – Transcontinental
today announced an investment in the capital of Pecunia, an
industry-leading provider of webcast and video communication
solutions over IP (Internet Protocol) to corporations, governments
and other organizations. Transcontinental’s investment
will accelerate the development and commercialization of Pecunia’s
innovative solutions. Transcontinental Media is already making
use of Pecunia’s tools and expertise, which greatly
contributed to the successful launch of Transcontinental Media’s
WebTV studio for the French-language news hub LesAffaires.com
in April.
“Throughout our business relationship we’ve always
been extremely satisfied with the performance of Pecunia,
whose people have developed customized applications at the
forefront of emerging trends in their industry,” said
Luc Desjardins, president and CEO of Transcontinental and
interim president of Transcontinental Media. “This partnership
will allow us to both leverage the extensive written content
of our publications by webcasting high-quality video across
our many websites, and manage video-based advertising flexibly
and in real time while measuring its effectiveness for our
advertisers. For Transcontinental Media, partnering with such
an innovative and customer-oriented company specializing in
cutting-edge information technology is a natural next step
in our evolution as a multi-platform content provider.”
Guy-Charles Pelletier, president, CEO and co-founder of Pecunia,
added: “The customer-driven values and emphasis on innovation
we share with Transcontinental, plus the North American reach
they bring us, make them the ideal partner for the expansion
of our business. We are excited to share our vision of the
potential of video content over all digital platforms with
Transcontinental.”
Pecunia provides its clients with turnkey video-over-IP solutions
for live and on-demand conferences, special events, product
launches, internal and external corporate communications needs
and training to targeted audiences. Pecunia also develops
tools to improve Internet users’ video experience and
help media groups and advertisers manage and measure video
advertising. In addition to its technologies, Pecunia provides
consulting to optimize client’s ROI by creating or enhancing
new business models. Pecunia’s expertise in the digital
environment over multiple platforms allows it to support Transcontinental’s
distribution of its print content directly over IPTV.
Click here to view webcast speeches
by Isabelle Marcoux, Vice-President, Corporate Development
of Transcontinental and Guy-Charles Pelletier, President,
CEO and co-founder of Pecunia.
About Transcontinental Media
The fourth-largest print media group in Canada, with more
than 3000 employees and annual revenues of $555 million
in 2005, Transcontinental Media is the country’s leading
publisher of consumer magazines and the largest publisher
of community newspapers in Eastern Canada. It publishes the
weekday daily Métro in Montreal, owns a number
of digital business units, and is also, through Publi-Sac,
Quebec’s leading door-to-door distributor of advertising
material.
Transcontinental Media is a subsidiary of Transcontinental
Inc. (TSX: TCL.A, TCL.B), which has more than 14,000 employees
in Canada, the United States and Mexico and reported revenues
of C$2.2 billion (US$1.9 billion) in 2005.
About Pecunia
Founded in 2002, Pecunia is an industry-leading provider of
turnkey webcast and video communications solutions to corporations,
governments and organizations. Its solutions optimize the
Internet user’s experience as well as the management
and delivery of content over IP networks on all digital platforms.
Pecunia provides services, solutions and consulting for live
and on-demand online conferences, special events, product
launches, internal and external corporate communications needs
and training to targeted audiences.
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For Information:
Media
Jake Brennan
Media Relations Coordinator
Transcontinental Inc.
Telephone: (514) 954-4000
jake.brennan@transcontinental.ca
Financial Community
Stéphane Milot
Director, Investor Relations and
External Communications
Transcontinental Inc.
Telephone: (514) 954-2821
stephane.milot@transcontinental.ca
Pecunia
Guy-Charles Pelletier
President and CEO
Telephone : (514) 868-0777 ext. 101
guy@pecunia.tv
www.pecunia.tv
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