Transcontinental’s
Marketing Communications Sector offers its North American
customers an array of marketing tools and services to help
them reach their clienteles using mass or highly personalized
marketing.
Blending creativity with technological innovation, we help
our clients develop, disseminate and execute their marketing
strategy, making full use of one-to-one advertising and the
new communication channels.
Data analytics and interpretation
Data analysis and interpretation, so the customer understands
the market demand and can build targeted offers and effective
marketing campaigns that address consumer needs.
Content solutions
Content solutions, to develop consistent and punchy communication
strategies. Solutions include marketing consulting services,
design, content management and creation, the repurposing of
printed flyers and catalogues into Internet content, and the
design and management of permission-based email.
Production and distribution
Production and distribution, which includes digital printing
of marketing products as well as one-to-one and targeted communications
aimed directly at consumers, via traditional (print) or digital
channels.
Transcontinental’s Marketing
Communications Model
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Development
and planning of marketing campaigns and communication
programs |
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Selection
of communication platforms |
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Data
collection and management |
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Analysis and interpretation of customer data |
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Database compilation |
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Segmentation |
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Targeting |
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Geomarketing |
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Communities of interest |
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Profiling and modelling |
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Database marketing |
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Digital
content management |
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Premedia and photography |
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Custom content creation |
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Online flyers and catalogues |
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Repurposing print into Web-based content |
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Email design and personalization |
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Direct
and one-to-one marketing and distribution |
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Management of permission-based email |
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Commercial printing (conventional and digital) |
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Catalogues |
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Brochures, etc. |
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Digital photo books |
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On-site sales marketing |
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E-coupons (mobile) |
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Mobile apps and social networks |
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Qualitative campaign evaluation |
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Quantitative campaign evaluation |
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Performance reports |
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