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 Montreal,
March 12, 2009 – Transcontinental Inc. today announced
the appointment of Christian Trudeau as President of its Marketing
Communications Sector, which delivers integrated marketing
solutions to its clients by focusing on the development of
new one-to-one advertising services, new communications platforms
and the production of marketing communications products.
A seasoned leader with over 25 years of business experience,
Mr. Trudeau will assume his duties on April 9, 2009. He will
oversee the development and growth of this sector which has
over 3,000 employees and revenues of approximately $400 M
on an annualized basis.
“I am happy that Christian will be leading our Marketing
Communications Sector, which was created to partner with our
clients to deliver an unparalleled suite of strategic marketing
capabilities,” said François Olivier, President
and Chief Executive Officer, Transcontinental Inc. “Christian
is recognized as a dynamic and solid manager and an effective
communicator. He has an impressive track record in terms of
opening markets and in the development and integration of
high-growth, technology-focused companies. Supported by an
entrepreneurial team that balances creativity and technological
innovation, I am confident that Christian will build both
unique marketing channels and programs using multiple platforms
to reach consumers needs and new sources of revenue and growth.”
Transcontinental Marketing Communications consists of Transcontinental’s
activities in database analytics, premedia, email marketing,
one-to-one marketing, custom communications, including custom
publishing, and the printing of marketing products, among
others. It also encompasses recent strategic acquisitions
including: Thindata, Canada’s leading permission-based
email marketing services firm; Rastar, which offers personalized
marketing services with interactive databases and variable
digital printing in the U.S.; Redwood Custom Communications,
a North American leader in custom communications; and, Conversys,
the leading Canadian Print-to-Web provider that specializes
in the seamless transformation of print marketing materials
such as flyers and catalogues into rich, interactive Web content.
Since 2004, Mr. Trudeau was President and Chief Operating
Officer of Centria Commerce, an e-commerce company specializing
in integrated management solutions which bring together financial
institutions, general contractors and their suppliers, for
construction projects. Previously, Mr. Trudeau was President
and Chief Operating Officer of BCE Emergis Inc. a North American
leader in e-commerce, and he also held senior executive positions
at Bell Canada and the Montréal Exchange. He is also
active in the community, and devotes time to the United Way
and Auberges du coeur, among others. In 2000, he was a Top
40 Under 40™ award recipient.
About Transcontinental
Transcontinental provides printing, publishing and
marketing services that deliver exceptional value to its clients
and provide a unique, integrated platform for them to reach
and retain their target audiences. Transcontinental is the
largest printer in Canada and sixth-largest in North America.
It is also the country’s leading publisher of consumer
magazines and French-language educational resources, its second-largest
community newspaper publisher, and its digital platform delivers
unique content through more than 120 Web sites. Its Marketing
Communications Sector provides advertising services and marketing
products using new communications platforms supported by database
analytics, premedia, email marketing, and custom communications.
Transcontinental is a growing company with a culture of continuous
improvement and financial discipline, whose values, including
respect, innovation and integrity, are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B) operates in Canada, the
United States and Mexico, and reported revenues of C$2.4 billion
in 2008. For more information about the Corporation, please
visit www.transcontinental.com.
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For information:
Media
Nessa Prendergast
Director, Media Relations
Transcontinental Inc.
Telephone: 514 954 2809
nessa.prendergast@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: 514 954 2821
jennifer.mccaughey@transcontinental.ca |
