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Montreal, November 18, 2008 – Transcontinental
today announced it has acquired Redwood Custom Communications,
a North American leader in custom communications headquartered
in Toronto. Redwood is a full service marketing and communications
company and creates turn-key custom publishing and branded
content solutions for both print and digital platforms.
Redwood’s offering includes data sciences, research
and measurement, database marketing, variable printing, photo
studio and premedia tools. This makes it an attractive complement
to the services offered by Transcontinental’s newly
created Marketing Communications Sector, such as database
analytics, premedia, email marketing, one-to-one marketing
and the printing of marketing products.
“Transcontinental’s primary goal is to help
our customers identify, reach and retain their target audience,”
said François Olivier, President and Chief Executive
Officer, Transcontinental. “Custom communications is
at the frontier between traditional publishing and direct
marketing, and offers the potential to unlock great value
for our clients. We’re thrilled to have a leader like
Redwood Custom Communications on our team.”
“Transcontinental’s strategy for growth includes
accelerating its development of the most compelling portfolio
of marketing communications services in Canada,” said
Isabelle Marcoux, Vice Chair of the Board and Vice President,
Corporate Development, Transcontinental Inc. “With Redwood
Custom Communications, the first acquisition for our Marketing
Communications Sector, we’ve significantly enhanced
our offering for clients.”
Key clients of Redwood Custom Communications include Aeroplan,
Canadian Automobile Association (CAA), Home Depot, Mazda,
Procter & Gamble, Sears and Sobeys. Redwood’s team
of 130 employees will remain under the leadership of Eric
Schneider, Chief Executive Officer, Redwood Custom Communications,
who will stay on as an equity partner.
“By partnering with Transcontinental, Redwood Custom
Communications has the opportunity to grow its relationship
marketing business and deliver incremental value to its clients,”
said Eric Schneider. “Our team is thrilled about the
opportunities ahead of us.”
About Redwood Custom Communications
Redwood creates branded communications programs
using the power of editorial to build meaningful customer
relationships and drive our clients' ROI. Redwood has offices
in Toronto and New York. For more information about Redwood,
please visit www.redwoodcc.com
and www.redwoodcc.com/portfolio.
About Transcontinental
The largest printer in Canada and sixth-largest
in North America, Transcontinental is also the country’s
leading publisher of consumer magazines and French-language
educational resources, and its second-largest community newspaper
publisher. Transcontinental distinguishes itself by creating
strategic partnerships that integrate the company into its
customers’ value chain, notably through its unique newspaper
printing outsourcing model and its value-added services. From
mass to highly personalized marketing, the company offers
its clients integrated solutions which include a continent-leading
direct marketing offering, a diverse digital platform and
a door-to-door advertising material distribution network.
Transcontinental is a company whose values, including respect,
innovation and integrity, are central to its operation.
Transcontinental (TSX: TCL.A, TCL.B) has more than 15,000
employees in Canada, the United States and Mexico, and reported
revenues of C$2.3 billion in 2007. For more information
about the Corporation, please visit www.transcontinental.com.
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For information:
Media
Nessa Prendergast
Director, Media Relations
Transcontinental Inc.
Telephone: (514) 954 2809
nessa.prendergast@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954 2821
jennifer.mccaughey@transcontinental.ca
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