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Montreal, July 21, 2008 – Transcontinental Media today
announced the appointment of Reneault Poliquin as Senior Vice-President
of Marketing and 360° Solutions, which supports strategic
priorities such as organic sales growth, digital development
and consolidation. Mr. Poliquin will assume his responsibilities
on August 4. In this role, he will lead sales growth efforts
already underway in the Media sector, oversee the development
of marketing services and take on responsibility for media
sales, marketing and database management.
“Transcontinental Media has expanded its offering to
become a one-stop shop offering its clients integrated solutions,
including multi-platform access to targeted communities of
interest and consumers,” said Natalie Larivière,
President, Transcontinental Media. “Mr. Poliquin’s
solid experience in sales and marketing and his understanding
of the business needs of our sector will ensure that the market
knows how Transcontinental Media’s offering has evolved.
His efforts and those of his team will significantly contribute
to the pursuit of our business objectives and our development.”
In addition to Mr. Poliquin’s extensive experience in
media sales, he is recognized for his ability to build, develop
and manage sales teams in changing business environments.
He has held a number of strategic positions, including Vice
President of sales and marketing at Pixman, a public company
whose primary shareholder is Daniel Langlois, the founder
of Softimage; Senior Vice President of sales and marketing
for the TVA Group Inc.; Vice President of sales and marketing
at Astral Media, and Director of national sales at Radio-Canada.
He studied economics at the Université de Sherbrooke.
About Transcontinental Media
The fourth-largest print media group in Canada,
with more than 3,000 employees and annual revenues of $633
million in 2007, Transcontinental Media is the country’s
leading publisher of consumer magazines and of French-language
educational resources as well as being the largest publisher
of community newspapers in Eastern Canada. It publishes the
weekday daily Métro in Montreal, owns a number of digital
business units, and is also, through Publi-Sac, Quebec’s
leading door-to-door distributor of advertising material.
Transcontinental Media is a subsidiary of Transcontinental
Inc. (TSX: TCL.A, TCL.B), which has more than 15,000 employees
in Canada, the United States and Mexico and reported revenues
of C$2.3 billion in 2007.
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For information:
Media
Nessa Prendergast
Director, Media Relations
Transcontinental Inc.
Telephone: (514) 954 2809
nessa.prendergast@transcontinental.ca
Financial Community
Jennifer F. McCaughey
Director, Investor Relations
Transcontinental Inc.
Telephone: (514) 954 2821
jennifer.mccaughey@transcontinental.ca
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