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Transcontinental
provides printing, publishing and marketing services that
deliver exceptional value to its clients and provide a
unique, integrated platform for them to reach and retain
their target audiences. Transcontinental is the largest
printer in Canada and fourth-largest in North America.
It is also the country’s leading publisher of consumer
magazines and French-language educational resources, its
second-largest community newspaper publisher, and its
digital platform delivers unique content through more
than 120 Web sites. Its Marketing Communications Sector
provides marketing products and services using new communications
platforms supported by database analytics, premedia, email
marketing, and custom communications. Transcontinental
is a growing company with a culture of continuous improvement
and financial discipline, whose values, including respect,
innovation and integrity, are central to its operation. |
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At Transcontinental, it's people working as a
team that makes the difference. |
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Under our Evolution 2010 business project
to mobilize employees, our teams receive regular
training in our core values and our culture of continuous
improvement. |
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Transcontinental has developed a unique business
model that is based on knowing our clients, anticipating
their needs and making their jobs easier. |
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Our growth strategy is targeted both
in terms of niche and geography. Our goal is not
to be the biggest overall in our industry, but to
be the best in each of our niches. |
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We are responsible and disciplined
in our financial management. |
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Transcontinental has a reputation
for being socially and environmentally responsible
and having a strong sense of ethics. |
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We aim to serve the long-term interests
of our employees, customers and shareholders, the
three pillars of the company. |
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 The
concept behind Transcontinental's continued existence and growth
is very simple: adapt to and, even better, anticipate our customers'
emerging needs. Our goal is to be the best in what we do and
to help our customers be more effective in reaching and building
a loyal clientele. We have therefore, over the years, added
complementary products and services, particularly in the area
of personalization, new information technologies and the Internet,
so that we can meet all of our customers' communication needs.
Today, customers want to reduce the number of suppliers they
deal with and outsource certain services. We were the first
to offer retailers a complete prepress-printing-distribution
service through a one-stop shop. And over the past few years
we have been reorganizing our sales approach to include cross-selling
initiatives that enable us to offer our complete line of products
and services to customers. We have also set up specialized market
teams that are tasked with developing in-depth knowledge of
specific continent-wide markets. These teams have become true
advisors to our customers.
Another trend that's a natural extension of our business model
is outsourcing. This means becoming an integral part of the
customer's business process, whether as printer or publisher.
For several years now, the publishers of the major dailies The
Globe and Mail, La Presse and the San Francisco
Chronicle have entrusted their newspaper printing to us;
this has given them more time to focus, with great success,
on the production of top-quality content.
Transcontinental has another invaluable asset that is not earned
overnight: business credibility. Our credibility has been built
patiently, year after year, through our relations with investors,
customers and employees, as has our record on social responsibility
and the environment. |
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 Our
growth is targeted, both in terms of niche and geographic positioning.
We have always felt that that is the surest way to create value
for our employees and shareholders.
In Canada, our strategy is to serve our customers from coast
to coast and to meet all of their print communication needs,
as well as their extensions into other media such as the Internet.
As a printer, we have set up a Canada-wide network of printing
plants so that we can serve our regional clients locally and
bring our national clients closer to their markets. In the next
few years we will continue to develop our unique outsourcing
model for newspaper printing. As a magazine and newspaper publisher,
our titles, which are among the most prestigious in the industry,
allow advertisers to reach major communities of interest right
across the country, or a subset of specific geographic communities
in English and in French. As a distributor, we make Canada's
biggest distribution network available to our clients, either
directly through Ad-Bag or through our pan-Canadian brokerage
service.
Our strong position in Canada has allowed us to develop expertise
in niches with high growth potential that we can then market
outside Canada. We do this by exporting products such as short-run
books, catalogues and magazines from our Canadian plants.
Internationally, the United States is our primary target but
we are also one of the biggest flyer, book and commercial printers
in Mexico. |
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