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Whether
as a printer, publisher, marketing communications and
media provider, or door-to-door distributor of advertising
material, Transcontinental has a daily impact on the lives
of millions of North American consumers. |
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The
magazines, newspapers and books we publish and those we
print for other companies help keep consumers better informed
and open up new cultural horizons for them. The flyers
and catalogues we print and the marketing communications
products and services we provide, along with our door-to-door
distribution activities, help consumers make informed
choices and improve the quality of their lives. Plus,
all our services are enhanced by our Internet sites and
portals.
Transcontinental’s products and services help businesses
reach consumers all across North America through integrated
multiplatform marketing products. |
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Strengthening
Communities |
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 We
also "target" readers geographically. Transcontinental
is Canada's second-largest publisher of community newspapers,
and the leading publisher in Eastern Canada. As we know, community
newspapers play a vital role in informing and mobilizing communities.
Our unique model, in which newspaper publishing is combined
with door-to-door distribution, makes it possible for advertisers
to reach all consumers. And the reputation of our brand names
makes it possible for us to attract readers and Internet users
to our portals and websites, broadening the readership of
our publications.
Transcontinental is Canada's largest distributor of advertising
material. We deliver over three billion pieces a year, either
directly through Publisac in Quebec, or through our newspapers
and partners in the rest of the country. In Quebec alone we
deliver an average of 60 million advertising items a week
to three million households. Retailers are looking for increasingly
sophisticated targeting and data management services so that
they can maximize their advertising dollar. Our software identifies
the most promising consumers and makes it possible to reach
them more directly by delivering a flyer to specifically targeted
neighbourhoods. The multi-version flyer has now become a regular
feature. |
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PressExpress:
Innovating for Our Advertisers
Every magazine publisher knows that giving advertisers more
time to prepare their ads can make all the difference in terms
of both production and profitability.
And that is what Transcontinental Media and Rogers Publishing,
in cooperation with Transcontinental Printing, have done with
their recent launch of PressExpress, an new planning concept
that harmonizes the simultaneous production of several publications.
Result: new deadlines for our advertisers that give them
more time to send in their material, as well as a tool that
helps them measure the effectiveness of their advertising
placement faster – in as little as two weeks after they
send in their advertising copy.
PressExpress is one of the innovations introduced by Transcontinental
to provide its customers with greater flexibility and quicker
access to their markets.
Overview of all Transcontinental
magazines
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